wine labels
Contemporary, modern, leading edge
Target market: 30 to 50 age range, higher income, college education. Looking for latest in modern design (cars, furniture and wine).
Traditional, high quality, premium, expensive
Target market: Older experienced wine
purchaser, generally wealthy, over 50
years old. Looking for the finest wines
Casual, fun, sense of humor
Target market: 21 to 30 age range.
Appreciates something fun and different, a new twist in casual style. Designs for this target market involve developing a fun brand name.